Is The Corporate Website Dead?
We see ourselves as an agency that designs, monitors and manages our client’s presence on the Internet. The corporate website, I must admit, is almost always the first place we begin. However, for some...
View ArticleNestle’s Facebook-YouTube-Greenpeace Fiasco – The Lesson for Business
‘…and we can get you on Facebook because social media is big right now!’ That’s some scary advise. But many organisations hear it all the time from their agencies when talking about marketing or...
View ArticleSaving Money With Your Website
Jesse James Garret of Adaptive Path makes a profound comment in his book ‘The Elements of User Experience’, “Websites exist to serve one of two purposes; to make the company money or to save the...
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Is Your Business Conflicted?
A conflicted business is one pulled in two opposite directions by (apparently) valid desires/objectives. They aren’t quite sure what to do with themselves. They know they should engage their online...
View ArticleSimple Is The New Black
Clay Shirky in his latest post ‘The Collapse of Complex Business Models’ makes a statement I find very important for businesses seeking to keep their audience engaged on the web. “When ecosystems...
View ArticleWhen things go oh so wrong
Despite your best efforts to define & document the Terms of Reference, document the scope and educate your clients on what to expect (realistically) from a product deployment, things don’t always...
View ArticleThe Achilles Heel in Corporate Social Media Strategies.
I had a conversation with a client who was looking to roll out a social media campaign recently. They seemed to have all their bases covered. They had formal authority from management, great sources...
View ArticleWhen Your Brand’s Profile is Hijacked.
Brands have been establishing outposts on social sites such as Facebook, Twitter and LinkedIn now for a number of years. The last two years have reached fever pitch. Here are some basic realities of...
View ArticleFour Tips on How To Loose Market Share Online
I am yet to bump into a business that sets up shop but goes out of its way to ensure the reception area is unmanned 24/7. I’m not quite sure how many are like me, but if I walk in and find no one to...
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Workshop: Using the Internet for Social Change
Social media, social networking, crowd sourcing and websites/applications that leverage these for a cause are becoming ever so popular. How many of them actually deliver the results the project owners...
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